- You can publicise your business, service to millions of potential customers. Having a web site can increase your sales.
- You can update your web site with your latest news/results or prices much easier and cheaper than print based media. A web site can save you a lot of money in communication and administration costs.
- You can link your web site with other advertising campaigns therefore creating brand awareness.
- Your business can advertise and publicise on the internet 24 hours a day, 365 days of the year.
- Your business now has an extra outlet for taking enquiries.
- Having a website can helps to promote a professional business image. Gives confidence in prospective customers who are not familiar with your business that they are dealing with people they can rely on and trust.
- Web sites make it easier for customers to do business with you. These customers can be global or local.
- You can compete with other businesses in your market area.
- Your website can provide an improved customer service for your business. By providing a FAQ (Frequently Asked Questions) page on your website you can provide answers in advance to questions that people may have about your products or services.
- You can use your web site to network with other companies and build better business relationships, locally and around the world.
Media Comparison Chart
Marketing Exposure |
Your Website |
Radio |
TV |
Newspaper |
Brochure |
National Audience |
Yes |
Possible |
Possible |
Possible |
Possible |
International Exposure |
Yes |
No |
Possible |
No |
No |
Target Specific Audience |
Yes |
Possible |
Possible |
No |
Yes |
View on Demand |
Yes |
No |
Yes |
Yes |
Yes |
Instant Consumer Interaction |
Yes |
No |
No |
No |
No |
Relative Expense |
Low |
Moderate |
High |
Moderate |
Mod/High |
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